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Arun Sarathy

Why should we wake up early?

The Universe is always at work.

Before the solar system was formed, after it was formed, yesterday, today, tomorrow, when we sleep, when we breathe – all the time it’s at work.

We wake up every day, eat, cleanup, work, sleep, procreate, expire, and rinse n repeat this process. All of us including theists, atheists, agnostics, everyone accepts this one fact that there is a power beyond human grasp and our cognitive abilities.

This universe can only work with our help – people, animals, birds, reptiles, insects, micro-organisms, and sometimes aliens.

We are not born without powers altogether. We do have a role to play in this game of life. The universe works through us. The universe has a plan that executes through us.

The universe lives through us.

We are tools. Mere tools, in the hands of that unknown power.

Call it god, coincidence, chance meetings, serendipitous events or luck.

We, humans, are good at complicating things…so many names, for one thing, a simple fact.that exists “universally”.

Consider this image.

why to wake up early

The box you see is the earth we are all born into. Those gloves are us.

The unseen hands you see are literally the unseen hands we’re talking about.

We are so naive and innocent that we assume those hands are us. That’s why we often say…

“I did this”.

“I did that”.

“It’s my creation”. And so on.

But actually, it’s that unseen hand that does the work for us, through us.

That’s why it’s so hard to grasp even for science as to who puts the thought into our heads, who injects life power into a human body that makes the limbs move and lungs breath and hearts beat.

Millions of nerves and billions of cells on auto pilot…how are all that possible. There must be some greater mind at work.

Here is another example.

We use a hammer to tighten or remove a nail from a piece of wood and proclaim we did that job. But what if the hammer could think and speak and they say the same thing?

Wouldn’t we just laugh it away? That’s exactly the same happening here.

There is a universal power at work calling us to action every morning and day and night.

To wake us up as early as possible and find what we are good at to offer and contribute to the world’s evolution. The universe cannot work without us.

Our powers are needed for it to work.

“Sleep…” as some say, 6 to 8 hours are required per day. But that’s 25 percent of a day which equals 25 percent of our lives!

On the other hand, look at sleep as a necessary rest for our eyes and brain and limbs. Our body needs rest.

As soon as the body feels better with the rest taken, it can get back to work. Similar to charging a phone fit enough for the next few hours.

Take a lot of breaks. Spend a lot of time with nature as much as you can. Laugh out loud and live happily.

We are just tools working for some bigger purpose.

Don’t get caught in the minutiae of short-sighted goals. Once done, we will go back to the box.

Let’s live while we live.

There will be enough time to sleep once the time is over.

How to Build a Billion Dollar App – Book Notes

Buy the book from Amazon: http://amzn.to/2rCAjqX (opens in a new tab)

 

Disclaimer: this article is more personal in nature that is more relevant to me. And not a review that you can rely on to buy, though I strongly recommend getting this book if you want to address some key points while developing your mobile app – yes the book is particular in saying that ‘mobile’ app is the way to go compared to other platforms.

Also, the above link to the book is an affiliate link, just so you know.

Notes: There are many sentences and phrases that I would love quoting from this book written by George Berkowski. It is not possible to give them all in here.

It addresses a lot of key issues with sufficient examples on how other entrepreneurs did it.

Overall, it motivates, assures, and provides some guidance on how to build a billion dollar app ourselves.

That being said, although I don’t have any deep interest in publishing an app immediately, this book is definitely a reference that I am shelving today to come back later.

Highlights: As I said above, I am not giving complete highlights here, just a few, for example, these are all basic and common words but they are solid advice:

Creating a robust name and brand from the very beginning is critical. But it’s damn hard. And it can take quite a bit of time to find something that feels just right. From the onset I would recommend a couple of strategies. First, don’t let the name hold you up from designing your app or even beginning the software development – you can refine the name in parallel. Second, don’t settle for an OK name. A great name is 10 times better than a good name. So invest the time now, because down the line there will be a million reasons why it’s close to impossible to change it.


There are five types of metrics to remember (they are quite pirate-like – AARRR):

ACQUISITION: users downloading your app from a variety of channels; • ACTIVATION: users enjoying their first ‘happy’ experience on your app; • RETENTION: users coming back and using your app multiple times; • REFERRAL: users loving your app so much they refer others to download it; • REVENUE: users completing actions on your app that you’re able to monetise.


Even if you’re an app, you need a website. If people Google you, they should be able to find you easily. Ideally, you want your site to focus on helping people download your app – i.e. a crisp, snappy description – and then a clear download button that links directly to the app stores you’re on.

George Berkowski. How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time (Kindle Locations 2058-2060). Little, Brown Book Group. Kindle Edition.


important factors that you need to consider when coming up with a name: • Is your name short, catchy and memorable? Hailo is about hailing a taxi. Snapchat is about chatting, rapidly. Waze is about finding the best ways through traffic. • Is your name distinctive? Uber meant little until it became your on-demand chauffeur. If you can’t cut through the noise with a clear name, make one up. Etsy was a nonsense word, but is now synonymous with ‘marketplace for handmade goods’. • Is your name clever? Does it make people smile? The Square app allows you to ‘square up’ your bill. Pinterest allows me to ‘pin’ all the things I find interesting. • Can your name become a verb? Hailo me a taxi, Google that word. This is one of the most powerful characteristics – and one you can’t force. But you can ensure that your name is conducive to this usage.

George Berkowski. How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time (Kindle Locations 1532-1539). Little, Brown Book Group. Kindle Edition.


 

How to Raise Compassionate Citizens of Tomorrow

It’s so amazing to stop and think about how we subconsciously sometimes change the charter of our children’s lives.

I stumbled upon this video on Facebook today which clearly matched with this thought of mine.

Call it serendipity! [Read more…] about How to Raise Compassionate Citizens of Tomorrow

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